Sony Computer Entertainment of Japan announced that they will be releasing two limited edition PSP bundles, including their new game Loco Roco. The bundle will include a copy of the game, a 32 MB memory card, AC adapter, and the choice of either the ceramic white or black PSP for 24,800 Yen. A decent enough deal considering that the core PSP without memory card runs 19,800 Yen, and the Loco Roco will retail for 4,800 Yen. In addition to the PSP bundle, Sony is releasing a limited edition Loco Roco themed PSP carrying case, at 1,575 Yen, about $13.

With the online available flash demos, and these special bundles, it appears Sony is trying to get more casual gamers to approach the PSP, aping somewhat the success path of the Nintendo DS. Considering that at some points, the DS has outsold the PSP at ratios of 5:1 and greater, Sony must try something to gain market-share in Japan. In the US, the markets are much closer, though with the release of the DS Lite and Nintendo’s “Touch Generations” campaign, things might shift into Nintendo’s favor. At this point, however, with Sony running neck and neck with Nintendo of America, it is unlikely that gamers will see such bundles and special offers in this territory.

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