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Wednesday November 8, 2006 1:16 am

Sony Highlights SIXAXIS Controller In New Ad

Posted by Christopher Sasaki Categories: Culture, PlayStation 3,

Sony has dropped a new television ad, this time hyping up their tilt-sensitive SIXAXIS controller. Again, the advertisements use abstract imagery to promote the system, using rolling eggs to illustrate the control enhancements that motion-sensitivity will offer. While Sony’s campaign has done little to give consumers any specific game information, the commercials so far act almost entirely on an emotional level.

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