For its campaign for the Da Vinci code game, ROKKAN, an interactive agency, used social networking sites like MySpace and YouTube to propel word-of-mouth marketing. ROKKAN, in cooperation with 2K Games, created an online treasure hunt in order to promote the release of the Da Vinci Code game. Interactive internet features like chat and forums allowed players to bond while participating in the treasure hunt. Gamers discussed the game on blogs and sought each other for help with clues and hints. The contest awarded an Xbox game console and six game titles (including the Da Vinci Code game) to the winner. The Da Vinci Code Game website also won an FWA Site of the Day Award. The contest ended 31-May-06.