Adult-oriented video games are an emerging market and this week the true up-and-comers in the arena were to be found at the first “Sex in Video Games Conference.” Of course, sex as an element in video games in nothing new, but this market segment is focusing on the sex being a major point of the game. Hot topics included “what it will take to get the growing number of adult-oriented games off the ground.” In a post “Hot Coffee” era, pundits were keen to establish norms for the adult-oriented video game segment of the industry. Several attendants at the event seemed to think the networking potential was a benefit, and used the conference to nail down deals with like-minded game publishers and developers.

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