Nintendo has officially named their next generation console, formerly known as the Revolution. Gamers going to revolution.nintendo.com can see a brief video announcing the new name, “Wii,” and the following text:

  As in “we.”

  While the code-name “Revolution” expressed our direction, Wii represents the answer.

  Wii will break down that wall that separates video game players from everybody else.

  Wii will put people more in touch with their games … and each other. But you’re probably asking: What does the name mean?

  Wii sounds like “we,” which emphasizes this console is for everyone.

  Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.

  Wii has a distinctive “ii” spelling that symbolizes both the unique controllers and the image of people gathering to play.

  And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.

  So that’s Wii. But now Nintendo needs you.

  Because, it’s really not about you or me.

  It’s about Wii.

  And together, Wii will change everything.

To say reaction has been mixed across the Internet would be an understatement. “Revolution,” while not particularly unique, made a strong statement about Nintendo’s plan of attack. “Wii” is more ambiguous; most people wouldn’t understand how to pronounce it without Nintendo’s cues. However, “Wii” is more inclusive. While a Revolution is associated with violent change, “Wii” says something more about community. “Revolution” was a strong code name, and it spoke to gamers of the fight Nintendo would face with their new console. “Wii” seems to be more about attracting non-gamers as customers. Whatever impact the name eventually has, the naming has certainly caused a stir and gotten the press’ attention, which may be more important.