As digital distribution of video games takes off, video game retailers are finding themselves in the same spot that music retailers were just a few years ago. The question now is whether traditional brick-and-mortar video game retailers will embrace the upcoming digital revolution or end up scrambling to recover as traditional music retailers had to? Has anything been learned from the recent past? The ideas being touted by a few video game retailers in order to counter the move toward digital-only distribution seem uninspired. The time is coming when traditional video game retailers will need a better business model.