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Tuesday August 15, 2006 3:36 pm
Reggie Seeks To Differentiate Wii
USA Today was recently able to grab Nintendo’s Reggie Fils-Aime for a short interview about the upcoming Wii console. While specific launch details aren’t discussed, there is some information about how Nintendo will seek to differentiate itself from its competitors this holiday season. Fils-Aime again strongly stresses the innovative gameplay mechanics that the Wii controller will try to offer for this generation. For online play, Nintendo will be pursuing the same model of free Internet play that the Nintendo DS offers. This implies that Nintendo will still be using friend codes as a method of controlling the online experience. Fils-Aime also stressed that Nintendo is really striving to be a strong competitor in this generation. On Microsoft’s comments that consumers could purchase a Wii and an Xbox 360 for the price of a Playstation 3, Reggie’s response was that Nintendo would “rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor’s products.” With their entry into the console wars, Nintendo is strongly targeting market share growth through an expansion into untapped markets. Fils-Aime believes that the Nintendo DS approach has led to their success in the handheld market, and that this approach will help Nintendo grow into the future.
Read More | USA Today
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