The Seattle Times has a lengthy profile of Nintendo of America President Reggie Fils-Aime and the turnaround that he is engineering at the company. Part of the profile is focused on the swagger that Fils-Aime seems to be bringing back to the company and its fanboys. Which Nintendo’s presence and influence in the videogame industry had been on the wane, their approach with their new products like the DS and the Wii appears to be turning this around.

Fils-Aime has helped Nintendo become more aggressive in the market, and part of this has been due to Reggie’s attitude and discipline, as detailed in the article. While a good part of the profile is aimed at Nintendo’s attempts to recapture and grow the video game market with the DS and the Wii, there are a number of insights into Fils-Aime’s background that led him to succeed at Nintendo of America. The next year should be an interesting one as Nintendo, Microsoft, and Sony battle in the next generation of gaming.