An Associated Press report suggests that Sony may be weighing the pros and cons of a Playstation 3 price cut during the next fiscal year. The report has Sony Senior Vice President Takao Yuhara discussing the company’s strategy to bring the games division to the break even point. While stressing that no price reduction has been set, Yuhara did say that “We may look at the price as part of our strategy to expand the market when the timing is right.” One can’t really make a leap from that statement to an actual price cut, but it is interesting that price cuts are on the table for the upcoming fiscal year as a means of driving sales; Sony may be pinning its hopes on high-profile software releases in Japan to spike demand and save them from a costly price-reduction.