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Tuesday May 15, 2007 8:33 pm

Shane Kim Responds To Shadowrun Pricing Structure Questions

Shadowrun PC Xbox 360 boxart

The upcoming Shadowrun has two price points on two different systems. That’s not all that unusual in itself – we’re used to seeing PlayStation 2 versions of games cost less than those on Xbox 360 or PlayStation 3. But when a game is seeing a simultaneous release on Xbox 360 and PC, and being put in a position to be the flagship cross-platform title, why are owners paying $60 when the game is only $50 on PC?

Newsweek’s N’Gai Croal hunted down Microsoft Game Studios corporate vice president Shane Kim to get an answer.

The $59.99 for Xbox 360 and $49.99 for Windows Vista price points are our standard pricing for each platform. This pricing structure is not uncommon in the multiplayer-only first-person shooter genre, as numerous titles have seen success at this price point and gaming model. I think it’s premature to speak to pricing for all future projects, but as of now this is our pricing structure for our marquee titles like Shadowrun. Additionally, MGS has the same development costs as other developers and publishers out there. One advantage other publishers have that we do not is that they can leverage their marketing and development costs over all platforms, while we are focused on Windows and Xbox 360 as a first party publisher.

That still doesn’t quite answer the question; is it impossible to deviate from the standard pricing scheme? This is the first real Xbox 360/PC cross-platform release, so the standard pricing being referred to is nonsensical. And that’s not to mention, of course, the fact that much of the public is in upheaval over the price already – given that there is no single player and a limited number of maps, paying a “standard” price isn’t what gamers want. The studio manager of Shadowrun developer FASA Studios, Mitch Gitelman has frequently retorted that the game offers an innovative experience that adds “verbs” to the FPS experience. We’ll just have to wait and see how gamers vote with their wallets when the game is released on May 29.

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