Microsoft announced today that they are teaming up with Old Spice to bring Xbox Rewards to online gamers. The rewards program requires a Windows Live ID and Xbox Live gamercard, but gamers only need either a Gold or Silver level subscription. Rewards challenges will be split into three levels according to Gamerscore: Level 1, from 0 – 4,999 Gamerscore, Level 2 from 5,000 – 9,999, and Level 3 at over 10,000 Gamerscore. The first challenge starts February 12th, and requires that gamers increase their Gamerscore by 1,500 points by April 12th. Rewards depend on the user’s current Gamerscore Level:

• Level 1
  • The popular Xbox Live Arcade game Contra (rated: E10+) from Konami (Retail Value $5.00)
  • Exclusive Old Spice Level 1 Xbox Rewards gamer picture
  • An experience upgrade to Xbox Rewards Level 2
• Level 2
  • The popular Xbox Live Arcade game Contra (rated: E10+) from Konami
  • Exclusive Old Spice Level 2 Xbox Rewards gamer picture
  • 100 Microsoft Points
  • An experience upgrade to Xbox Rewards Level 3
• Level 3
• The popular Xbox Live Arcade game Contra (rated: E10+) from Konami
• Exclusive Old Spice Level 3 Xbox Rewards gamer picture
• 200 Microsoft Points
• Old Spice T-Shirt (Estimated Retail Value $10.00)
• A copy of Fuzion Frenzy 2 game (rated: E10+) (Estimated Retail Value $50.00)

Microsoft promises to be watching out for “foul play,” so those looking to cheat the program with copied game saves might have issues cashing in their prizes. It will be interesting to see how well this incents the Gamerscore program in the future; the best rewards are at Level 3, which is initially tied to Gamerscore, however, if each challenge increases the gamer’s level in the reward program, more people may be hitting the highest level faster than Microsoft expects. If Microsoft later adjusts the level system or the prize levels, this may cause disillusionment with the program.