Kaz Hirai was right! Microsoft really does copy everything Sony does. Who knew that, by launching their “achievements” system, Microsoft was actually preemptively copying Sony’s original idea of “entitlements”. See, the idea behind this completely new concept is that, by achieving certain goals in PS3 games, you will be awarded so-called entitlements which give you unlockable points, awards, and of course bragging rights amongst other gamers! What an innovative and addictive gameplay idea!

Sarcasm aside, this does seem like a wise move by Sony. Given the popularity of the 360’s achievements system, this seems like a great way to keep gamers interested in their PS3 games and logged-in to Sony’s online service. But next time, try to come up with a better name and some actual innovation, OK Sony?