Recently, Sony hired grafitti artists to spray ads for its PSP around Philadelphia. In trying to appear cool and create buzz about its portable game machine, Sony’s plan has taken a turn in a direction it didn’t hope for.

We have a hard time pointing a finger at Sony only because advertising is shifting away from traditional venues to new fresh channels. While millions of Americans still watch television, not many people pay attention to commercials. In fact, less people are watching television now in the face of other ways to spend leisure time. For example, as everyone here knows, more time is being spent on the Internet as well as playing videogames.

As Sony’s traditional advertising channels haven’t been as strong recently as they have in the past, who can blame them for trying something new? And heck, even if Philadelphia is upset with the company for its grafitti, the PSP’s word of mouth is on the rise - as shown by this post and the linked story, as well as all of the other coverage out there on this ordeal.

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