Nintendo seems to be taking their mission of reaching untapped gaming markets really seriously - this time it’s in a way that I don’t think many of us would have expected. On July 15th in the “Solera at Stallion Mountain Recreation Center”  in Las Vegas (read: gated community for the 55-and-older crowd), Nintendo will show off its DS Lite and the Brain Age game to seniors who have probably never touched a Nintendo product in their life.

I’ve often thought that Brain Age is one of the few Nintendo titles that might actually appeal to older gamers. Even with their new Touch Generations line, games like Tetris DS or even Big Brain Academy seem to still have fairly gamer-oriented presentation and often rely on twitchy reflexes. Personally, the only other title that I could picture senior folks playing and enjoying is Sudoku Gridmaster, but maybe I’m wrong! Still, if Nintendo sees a warm reception during this event, I expect we might see some more “relaxed” titles in the future.