Major League Baseball Advanced Media, the MLB Player’s Association, Take-Two Interactive, and Massive Incorporated have reached a deal to include dynamic advertisements in 2K Sports latest release, Major League Baseball 2K6. Potentially, this agreement could lead to advertisements appearing in other sports games under the 2K Sports brand.

It is not known at this time how the advertisements will appear in-game; potentially these could appear in-game as advertisements around the ballpark, as well as during between inning interstitials. How obtrusive these ads are will greatly impact player’s acceptance of the advertising. It is also doubtful that monetizing advertising in this way will result in a savings for the gamer buying the titles, as well. Also, if the advertisements replace stadium-based banners and decoration, would the companies paying money to display their corporate logos in the physical locations have some say in how these are displayed virtually?

Read More | Massive Incorporated Press Release