Shigeru Miyamoto talked about the Nintendo Wii with Famitsu magazine, and IGN has a summary and translation of some of his comments. The main thing that IGN picked up on was that the number of buttons on the Wii controller might not be finalized, with Miyamoto reportedly saying, “We’re still debating on the area of how many buttons to use.” This might have been misread in context, however, and may have just been talking generally about the development process for the Wii. He also talked some about the goals for the new console; he wants it to be technology “that you’ll want to turn on every day…like a television.” Certainly, with the DS, Nintendo has been successful at picking up the more casual gamers, but Miyamoto hopes to capture this feeling with the Wii as well. Most telling was Miyamoto’s comments after hearing about the results of the Famitsu game console poll, and is really an indication of how in-grained their “blue ocean” strategy of going after typically non-gamer oriented markets is. Miyamoto’s response, “Was there a selection for ‘I don’t want any of them’? I’d like to know this, because we’re fighting this ‘I don’t want any of them’ selection” really shows the dedication that Nintendo is pushing towards the non-gamer, or perhaps the gamer that has gotten tired of the direction the industry is heading.