Gamers in New York City will be able to get the Nintendo DS Lite on Saturday, June 10, at Midnight at the Nintendo World Store. The line up starts at 9 PM, and as midnight strikes, Nintendo fans will be able to purchase the DS Lite. Of course, with numerous stores breaking the street date, this loses a little bit of its exclusivity. However, those in line will get free pizza, and the first 100 people in line will get a free DS Lite case. And, gamers will get to meet Mario and fans dressed up as their favorite Nintendo characters. Of course, that guy that looks like Tingle might not actually be wearing a costume.

Full press release follows.

MIDNIGHT MADNESS EVENT KICKS OFF ‘‘SUMMER OF LITE’‘

Hundreds of Consumers and Nintendo Characters Converge on the Nintendo World Store to be the First to Get Their Hands on the Hot New DS Lite

Saturday, June 10, 9:00 p.m. - Sunday, June 11, 2:00 a.m.

WHAT: Hundreds of hard-core fans and eager consumers will line up this Saturday, June 10, to be the first consumers in the United States to buy the highly anticipated new Nintendo DS Lite hand-held video game system when it becomes available at midnight.

Video game icon Mario will be at the event along with fans dressed as Nintendo characters. The event also will feature music from a local DJ and free pizza for people in line. The first 100 people to purchase a Nintendo DS Lite will receive a free DS Lite case.

DS Lite is poised to be the cool new gaming system for the summer. DS Lite is less than two-thirds the size of the original Nintendo DS, more than 20 percent lighter and features a brighter screen. Priced as low as $129.99 at retailers throughout the United States, consumers will be rushing to retailers to get their hands on one. To date, nearly 17 million Nintendo DS systems have been sold worldwide.

WHO: Consumers and passionate video game fans of all ages
WHEN:
Saturday, June 10 and Sunday, June 11
9 p.m. People line up to purchase Nintendo DS Lite
Midnight – 2:00 a.m. The Nintendo World Store opens its doors to consumers and the first Nintendo DS Lite systems go on sale
WHERE: Nintendo World Store
10 Rockefeller Center
New York, NY 10020
(646) 459-0800
http://www.nintendoworldstore.com