The Microsoft Games Global Marketing again issued a denial for the latest round of rumors that the company was planning on including an internal HD DVD drive. Instead, Microsoft insists that marketing the HD DVD as an add-on is all about offering choice, and expounds on that with all the various choices available to the consumer on the Xbox 360 platform, and a slightly overt stab at their competition. At any rate, expect the HD DVD drive to be available this Holiday, price still unknown.