It’s that time of year again! Time to go out, be a good little drone, and pick up a copy or three of this year’s Madden iteration. This year you’ll be able to pick up the ubiquitous franchise on PC (Windows), Playstation 2, Xbox, Xbox 360, Gamecube, DS, PSP, GBA, and yes, even your mobile phone (hey, where’s my BeOS version??!?). And of course, when the Wii and PS3 launch in a few months, you can get your Madden on with them too.

The good news is the console versions at least seem to be garnering fairly respectable reviews across the board - IGN.com, Gamespot, and 1up.com all give the franchise fairly high marks (7.7 - 8.5) for its notably improved graphics, online play and added features like Create-A-Player. The bad news, of course, is that you probably won’t be able to play the game online for more than about a year and will have to fork out another $60-$70 next year to keep playing.

Still, the popularity of Madden is absolutely staggering - analysts predict that the title could become a million-seller within as little as 5 days, and could earn EA about $210 million in revenue for the year (about 7% of its total annual revenue of $3 billion). Click below for the Reuters news brief.