J Allard talks about his thoughts on a few different matters in the newest issue of Edge. First off, Allard believes persistent worlds are the future of videogames - where you can log into whether you’re on a home console, a PC, a cell phone, or a portable gaming machine. Secondly, the Microsoft VP discusses why he thinks Sony is too alienating. In closing, he talks about rising game costs and how they could be combated with in-game advertising. We certainly understand that last point and do hope more publishers take advantage of the form of advertising.

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