GameDaily.Biz has an interview with the CEO of the new incarnation of Acclaim, Howard Marks. Previously, it was announced that after Acclaim’s demise, the name would live on in a new company specializing in online games. GameDaily.Biz and Howard Marks discuss strategy, and the types of games that Acclaim wants to bring to the marketplace, and the challenges of online gaming.

It’s interesting to hear the reasons why Marks wanted the Acclaim brand: “I decided that the Activision brand was very important because it had a lot of emotional value to millions of players… It’s a fabulous brand. Over 200 million people have played games that Acclaim has produced over the years, and my feeling was very strong that people have an emotional attachment to their experiences from when they were playing Acclaim games and they’ll find it equally as fun if not better with our new online games…”

Which games is Marks talking about? The slew of horrendously bad comic book and movie license games Acclaim cranked out in the 90s, like Fantastic Four, and Street Fighter: The Movie? Or quite possibly the worst port of a 2D fighting game on the Saturn with Mortal Kombat II, when the Saturn probably featured the best home conversions of 2D fighting games of the time? I’m guessing that Howard Marks wants gamers to remember Burnout and not the slew of mediocre to poor titles Acclaim foisted on the gaming public in the past.

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