Evil Avatar received official word from Gamestop/EBGames that PS3 pre-orders would not start until early October, most likely to sort out the logistics of the launch, and try to avoid the issues they had with the Xbox 360 launch. While it is true that Gamestop and EBGames were put in a bad position when Microsoft did not deliver the expected amount of units for pre-orders, the companies were complicit in their bad handling of the launch; Gamestop specifically when they were selling their hugely overpriced mega-bundles while there were still people with pre-orders waiting for their Xboxes. On top of that, giving preference to people who pre-ordered more games and accessories was possibly the best way to generate ill-will other than physically abusing pre-order customers. Here are some hints to Gamestop and EB Games when they are planning the pre-order campaign: don’t sell units online while there are still people waiting for pre-paid pre-orders. Don’t change the rules for honoring the pre-order list mid-stream. If you are going to make the list where the man who drops the most coin gets the preferred spot, let people know up front. Try not to screw over your paying customers too badly this time.

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