PricewaterhouseCoopers has predicted that the video game market will explode in the next few years. If the prediction holds true the video game industry will outpace the film industry. The rapid adoption of high-speed internet service and wireless infrastructure is giving the video game industry a boost. However, the US market is expected to grow at a slower rate than the Asia Pacific region or the combined territories of Africa, Europe, and the Middle East. The only market the US is expected to outperform is that of Latin America, while the Asia Pacific region is expected to continue to grow at the fastest rate, and retain its current market-leading position. By 2010 the world-wide video game market is expected to reach $46.5 billion.