As revenue from in-game advertising rises, the market for video game advertising is poised to explode. “Revenue from in-game advertising was $56 million last year, but that figure is expected to grow to at least $732 million by 2010, according to the Yankee Group.” The increasing cost of bringing the latest high-end gaming experience to market has persuaded more and more video game developers to become accepting of advertisements being placed within their games. And now with the boom in online gaming, advertisers are excited by the prospect of offering more timely messages and updating their product placements on-demand. “Dynamic advertising is still in its infancy,” but because game console manufacturers have now effectively bundled online gaming networks with their consoles, the market is really starting to heat up.

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