In one of the stranger signs that the upcoming next-gen console war is already upon us, the Virgin Mobile cell phone carrier (through a service called “SugarMama”) will be offering free cell phone minutes to customers who elect to watch 30-second spots for, among other things, the Xbox 360. For those of you dreaming up ways to scam this system, it might be hard - in order to receive your minutes you have to answer questions about the ads and prove you were paying attention. Which brings up the real question: how many minutes of real-life time are worth a minute of cellphone time to you?

Note: The NY Times article linked below says that the service is currently available through the Virgin website, but as of now there appears to be no mention of SugarMama on either Virgin.com or VirginmobileUSA.com

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