The Entertainment Software Association today unveiled the changes to their revamped E3. The “E3 Media and Business Summit” will take place July 11 through July 13 in 2007. The event will be held in Santa Monica, California, and will incorporate meetings held in hotel suites and meeting rooms in the surrounding area. The Barker Hanger will also be utilized as a software showcase for attendees when not otherwise in meetings. The changes will hopefully result in a more focused expo. Scheduling the Expo closer to the holiday season will also help alleviate developer and publisher concerns. According to the ESA, the event will be open to ESA members and non members, while events, meetings, and demonstrations will be by invitation only. Dean Takahashi at Mercury News has the full press release. While the new E3 will certainly be less of a spectacle than in year’s past, the ESA hopes the new format will benefit those in the industry better than past expositions.