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Tuesday August 8, 2006 4:24 pm
E3 Kentia Hall Exhibitors Get Dear John Letter From ESA
GamePolitics was able to get a copy of the “break-up” letter to the small-time exhibitors that show off their wares at Kentia Hall. The full text of the letter reads as follows:
Dear Valued E3Expo Exhibitor,
As you may have read in the enclosed Press Release, the 2007 E3Expo has been officially cancelled. As the industry has evolved and matured over the past 12 years, the needs of the exhibitors and key attendees have also changed. To address this change, the Entertainment Software Association (ESA) has announced a new event tentatively scheduled for July 2007.
Details of the event have not been finalized at this time, however our vision and goal is to create a more intimate climate for personalized meetings and product demonstrations. The ESA will announce additional details and information in the ensuing weeks and months.
We would like to take this opportunity to extend our sincere and profound gratitude for your past support of this event. It has been exciting and rewarding to see the growth and significance of this industry mirrored on the exhibit floor of the E3Expo through the years. We look forward to many more years of industry growth, vitality and opportunity.
Yours sincerely,
Mary Dolaher
Vice President
So, as expected, the little guys are pretty much out of luck when it comes to the “new” E3. At least they didn’t get the “it’s not you, it’s me” version of the speech, but the letter definitely has the “we can still be friends” tone to it. Also interestingly, while the ESA publicly seemed to distance itself from the word “cancelled,” that was the terminology expressed to the small vendors.
Read More | GamePolitics
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