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Friday June 30, 2006 10:00 am
Game Developers Look for Main St.
Video games are increasingly popular with popular culture – rap acts want to do game soundtracks, movie stars want to voice characters—but the average American has yet to buy into the hype. Still the game industry pushes ahead, hoping to find a watershed moment where every home in America will own a game console and consider it the height family entertainment. It hasn’t reached such a point ...yet.
Mothers of young children rated the television higher than game consoles in providing worthwhile content for their children in a recent study. Part of the problem preventing widespread adoption of video games as family entertainment is the games themselves. Many people feel the scope of video games is too narrow. The video game industry is mainly marketed toward young, single fanboys – which doesn’t leave much room for a middle-America family with kids. The industry is working to widen its demographics but it has some way to go before families are gathering around a game console for a quality evening together.
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