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Friday June 30, 2006 4:55 pm
Craven Thinks Games Hold Promise
Wes Craven, the man behind several very successful movie franchises, recently spoke at the MI6 Game Marketing conference. He had some interesting thoughts on the current and future state of the video game industry, saying that video games will become ever more prominent providing the target audience is not underestimated. “Young people are smart. They’re doing things…that show their creativity… (and) marketers and artists should respect the audience.”
In an interview after his speech, Craven commented that he thinks all the mass-criticism of video games and graphic horror movies is too far overboard, because games and movies are art forms. These disciplines serve as simulated tests of our ability to handle certain situations. Craven, who doesn’t want to be known as just “a scary movie maker,” also said he’s in talks to create a game. He ended by remarking that the video game market has a lot of subject areas yet to be explored.
Read More | Mercury News
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