BusinessWeek looks at Nintendo’s odds in the next generation console battle, and suggests that the Wii console might be able to take marketshare from Sony’s Playstation 3. Keying off the success that Nintendo has had with the DS, BusinessWeek posits that the same advantages that the DS has over the PSP could lead to success in the living room.

The DS has been a phenomenon in Japan, dominating the PSP, and has started to take a lead in the US. The DS has taken off, according to the article, because of a few factors. First, content seems to be driving the portable. Titles like New Super Mario Bros. and Brain Age have been selling very well in all territories. Because of the types of content available, the DS has been finding new audiences.

The article also suggests that the DS is attracting more attention than the PSP because it is so different from traditional consoles. Dual screens and the touch-screen seem to be attracting the attention of more developers. The DS also presents a much more attractive price point.

BusinessWeek suggests that these same factors could drive the Wii to success against the Playstation 3. Nearly every advantage that the DS has also is present in the Wii. Pricing is definitely to Nintendo’s advantage, and the Wii has a unique control scheme, plus the Wii seems to be more appealing to developers, at least in Japan. The article hedges a little, emphasizing the differences between the markets. Hardcore gamers will not likely be swayed from the Playstation 3, but the truly hardcore will probably invest in more than one console. In addition, while PSP games have largely been either scaled down or ported versions of console games, the Playstation 3 is the main console. While a portable version of Playstation games may not be hugely compelling, most gamers are going to want a home console. Of all the analysis out there, no one really expects the Wii to outsell the Playstation 3, but Nintendo does appear poised to increase its marketshare. The Wii has enough buzz that it should at least sell better than the Gamecube, though sales at that level would be aiming rather low.