In sync with the lower game sales of November, Activision has lowered its sales expectations for the all-important current quarter. Despite strong COD2 sales, the company reports lacking sales. Unfortunately for the company, both True Crime and GUN came up very short in retail.

While such a slump can only be expected during transitionary months, as we go from current-gen to next-gen, the slide still comes as a surprise to many in the industry. Are the games being made just not good enough? Game publishers probably will end up current-gen game prices in the near future to help boost sales. Just because you’re selling more doesn’t mean you’re making more. Meanwhile, will next-gen game prices float upwards? COD2 is priced at $60 and it’s the number one selling 360 game, so publishers will only take these results as an indication to lower current-gen game prices but raise the ones of next-gen games. So who gets hurt most from all this? The hardcore gamers of course…

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