A solid fact: it is hard to find a good logo design man.

When you find yourself inept at graphic arts, add to that the professional quality of custom logos designs you have to compete with and the mediocre logo design options you can find on the online. The obvious thing to do is get a professional online logo design company or freelancer to do your logo design for you.

But it can be oh so hard.

You may be familiar with some of these problems:

- Hired a freelance graphic artist to make your company logo but didn’t make the logo according to your likes

- Couldn’t understand him/her.

- Checked around and found that the two portfolios of two different people are the the exactly the same.

- Found it hard to contact your logo design company or freelancer.

- The process seems to remind you of darts: it’s a hit and miss thing.

- You two work by trial and error. It lasted a long, long time.

But why do all of these need to happen? Surely there must be one aspect of the business where client and company can do business, it has happened before. what’s seems to be the missing factor?

The answer to that is a polished and well-structured customer service or in other words, excellent client support. Communication and rapport is key. The custom logo design company and the client must work together.

Sure, professional and freelance logo designers have had successful transactions under their belts, but what separates them from an top logo design company and a superb logo designer is the manner where they receive and entertain clients.

Consider this: finicky clients who gets to give the best pay are the ones who cannot afford to take the custom logo process lightly. A practical client who cares about their product and corporate identity will seek the logo design company that shares this same care over their company.

So the real key is effective exchange of ideas. Communication. Speaking. The customer support aspect of a freelance business or a logo design company must center on meeting the clients demands.

How to do this:

As for businessmen who wants to have their custom logo design made:

- Take time to know the company. If possible, try to talk to him by phone. You would get a better perception of the guy, how dedicated he is into making a good company logo design for you.

- Check out his/their credentials, portfolio, web blog and if possible, testimonials from past clients. This will give you a hint as to how the company or person works.

- Contact their customer service hotline. How well they support you is an indicator of good management.

To logo design companies and freelancers:

- Create a customer support team that is efficient in relaying information if and only if the professional designer cannot speak to the client himself.

- Know different styles, industries, and markets. This can help in meeting the client’s style and vision for his logo design.

- Prioritize client satisfaction. Yes, even way ahead of your style. A custom logo designer’s experiences and insights should come in the form of suggestions, and he must be smart to phrase it so with convincing power.

- Let the client demand, but be it within your designing parameters. Before every redesigning phase, define what needs to be changed and what needs to stay. Ask what they want and ask them to be specific about it. (Anyway, no party is happy if you keep wasting each other’s time.)