SanDisk is showing a new flash memory product line, which is based on a parallel UltraATA interface. Consequently, the new products are named pSSDs. SanDisk says that these were developed for lowest-cost computers, which it refers to as ULCPCs (ultra-low-cost PCs). While performance wasn?t the primary objective, smallest physical dimentions and low power requirements were on top of the list to be suitable for ultra-small computing devices.