It is crucial for small businesses to understand the importance of a unique, custom logo design in today’s web savvy, social media driven, smart marketing world. To reach out thousands of customers online and offline, one needs to establish a brand image for their business. Establishing and maintaining a brand identity is a continuously evolutionary process and a custom logo design is the founding pillar of all brand building strategies.
Due to the current boom in small businesses, the competition between custom logo design providers is at an all time high. There are literally thousands of companies out there offering their services to create a logo for your business. As a consumer of their design services, you benefit from the competition by getting lower prices and better services.
However, there are some bad aspects of lower prices that one need to be aware off before hiring any one to do something as crucial as a custom logo design. Remember, if it is not unique then it is of no use to your business. To make sure that you get exactly what you are promised and what you are needed, you need to follow some basic tips.
A simple web search for custom logo design would show you thousands of web pages. Browsing through the websites of these companies and service providers you need to look for these things:
Portfolio
Look at the portfolio of each company for clues on quality and originality of their designs. Most probably you are not a logo designer yourself, but as a business owner you ought to be smart to judge the quality of these samples. For example you need to check out how visually appealing these logos are. You need to see if the company does stereotypical logos or intelligent thought provoking logos.
Testimonials
The testimonials page is crucial never ignore it. When reading testimonials note down the name of people and organizations recommending the services of this particular custom logo design service. Then visit their website, find the contact information and ask these people if they really recommend the services of that company and how was their experience working with them.
Support
Try to find out what kind of customer support they offer. A good custom logo design company should have a 24/7 phone, email and fax support available for you to ask questions. Secondly you need to ask them how involved you would be in the overall design process. Remember the key to getting a quality logo is effective communication between you and your logo designer. If you get limited chance to communicate directly with the designers then it is probably not a good idea to hire that company.
In the end you need to be smarter and careful about the overall design process. Once you get a custom logo design you can then move on to your successful social web marketing. But, if you get a bad logo design then it may affect your business adversely.
