The new version of the Apple iPhone is set to be sold at significantly lower prices than the existing one, in a tacit acknowledgement by the US technology company that its previous sales strategy was not sustainable. Apple has bowed to pressure from mobile phone operators and agreed they can subsidise the latest iPhone, expected to be unveiled by Steve Jobs, Apple?s chief executive, on Monday.
While the confirmation of the cheaper, subsidized iPhone comes from their own undoubtedly rock solid sources, they don’t have specific numbers from them and point to squishy analysts on how much cheaper it’ll be, such as speculation it’ll be $199 in the US, with a $200 subsidy from AT&T;. Either way, AT&T;will definitely be bearing some of the costs for us: “Apple has accepted that the new iPhone should be subsidized in the US and western Europe by the mobile operators who sell it to consumers, according to people familiar with the matter.”
Gizmodo announces that the iPhone 2 would be sold for $200. Do you think this is really the price? Do you think it would be higher?
I for one, think that this $200 dollar iphone an only be purchased at AT&T;Stores… because if the price was 200 bucks and they could purchase it at a Apple store, without activating it there, they can unlock it and use it on another carrier… so AT&T;shelled out 200 bucks for a phone that is not used on their own network, so they’re throwing money into the sea. (i think they should sell it at the apple store for 200 bucks so i can get one and unlock it.)
Featured on Gizmodo: http://gizmodo.com/5014252/financial-times-iphone-2-to-be-sold-at-significantly-lower-prices
