Brand Week has an article up that covers the massive five-pronged strategy to build the hype around Halo 3. Microsoft is spending millions to make sure this game is a retail behemoth. The question is, will it be worth it? Are there just enough existing Halo fans to make the game a success no matter what or will all this multimedia brouhaha pay off by converting people to Halo players? Does anyone even care if the game is good or not?

I think that most people passed judgement on the game when the beta came out. It seems to have been received well by most fans.

$10 million??? imagine what else they could have done w/ that money