Blu-ray is the declared victory of the format war. And now Blu-ray player prices are at the all-time high for the year. Even worse is that not all of the players support BD Profile 2.0. Your best bet would be Play Station 3 (PS3) because it offers the most recent profile and it is a game console! The price of a PS3 is relatively cheaper than a standalone player. I think the price will be remain this level for a while, but the price tag of PS3 will continue to drop as Sony wants to increase its market share.
Source: http://www.ps3fanboy.com/2008/03/13/blu-ray-players-more-expensive-after-format-war-victory/