Tamara Mellon is to continue as president of Jimmy Choo.

The shoo tycoon - who founded the exclusive footwear company in 1996 and now owns a fifth of the firm - has revealed she has no plans to step down from her current role, as there is too much “future growth” left in the business.

“I’m not going anywhere. There is too much future growth in the business for me to leave now. We’re looking at all the different options available to us and it’s hard to know which is preferable until we’ve really examined them all.”

Her comments follow reports she and the other Jimmy Choo shareholders are preparing to appoint financial advisors in a bid to sell the company, which is believed to be worth up to $800 million.

Tamara, who oversees the label’s brand image, recently admitted she uses applications on her iPhone to plan and organize her wardrobe, as it helps her to save time. “One trick I do is I have my closet on my iPhone. I always have so many events coming up so I will take some time and prepare, say, the next 10. The outfits are all photographed and uploaded onto my iPhone, so that when I’m travelling and I’m in the office running late, one of my girls can run over to the hotel and they know - from the download - what to pull out, and it’s ready to go. It’s such a timesaver.”