Fashion giant Talbots names Linda Evangelista as the face of their newest campaign.

The 44-year-old supermodel has been hired by the 63-year-old clothing company as it undergoes a re-branding. The mother-of-one was photographed last week by top fashion photographers Mert Alas and Marcus Piggott for a glossy advertising campaign which will be launched in September.

“She possesses this timeless yet spontaneous glamour that’s irresistible in our minds,” said Talbots chief marketing officer Lori Wagner.

Linda, who fronted last year’s Prada Fall campaign and is the current face of L’Oreal Paris cosmetics, recently admitted she puts her make-up on 10 minutes. The beauty has learnt so many tricks during her 30-year career she only takes a few moments to perfect her appearance.

“I did my own make-up this morning and it takes 10 minutes, tops! My best trick is to do it in natural light. I keep all my make-up on a huge mirrored tray and I just take it to whatever window is looking good that day.”