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Saturday March 13, 2010 10:51 am

Stella McCartney Wants Ethical Fashion




Posted by Andru Edwards Categories: Fashion Designers, News,

Stella McCartney thinks that the fashion world is finally embracing ethical practices.

The designer - who is a strict vegetarian and animal rights campaigner - has always used responsible production for her creations and now says everyone else is starting to follow suit.

“I hope everyone else is catching up, but I’m also learning all the time, so I think I’m constantly changing and the brand is constantly changing. I think that’s part of being a modern brand, you have to react to the environment you are living in, as much as the industry you are working in.”

Despite a financial cloud still hanging over the world, Stella is excited about her future:

“I think we’re definitely hitting a really nice pace and it’s really exciting. It feels like it’s just about to take off, there is a lot of energy and a lot of positivity. It’s like the timing is right for our brand. I’ve grown up, not only physically but also mentally. I think that there is a new woman that’s also there, and I think that she has held the original girl’s hand and walked her though life for a little bit.”

Gallery: Stella McCartney Wants Ethical Fashion

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