Looks like Miranda Kerr isn’t the only supermodel in her relationship: Orlando Bloom is the newest celebrity face for Hugo Boss.

The actor will front the campaign for the company’s latest men’s fragrance Orange and Orlando is excited about his new role: “Boss Orange is a brand I immediately identified with because it has a laid-back, spontaneous quality I relate to.”

Sienna Miller is the face of the women’s version of the scent, which was launched last year and has become a huge success.

This is not Orlando’s first foray into modeling. In 2007, he appeared on late-night Japanese TV to promote the Uno brand of cosmetics maker Shiseido, with a two-minute Sci-Fi themed commercial to start the product’s marketing campaign.