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Saturday March 13, 2010 11:13 am
Madonna’s Fashion Range
After a successful collaboration with H&M, Madonna is ready to launch her own fashion line.
The 51-year-old singer is creating the range, named MG Icon, in joint venture with her manager Guy Oseary and Iconix - the company behind Badgley Mischka and Candie’s.
“Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me. I look forward to working closely with Neil Cole of Iconix and his team to create and translate my vision and ideas for MG Icon.”
Discussing the range, Neil Cole said, “Madonna is a legend in the world of music, fashion and entertainment and now with her deep involvement in MG Icon we will be able to leverage her vision into consumer products globally. Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide.”
The brand’s first project will be named after Madonna’s hit “Material Girl” and will be a junior range with items costing between $12 and $40. Clothes will be on sale at Macy’s department stores from August.
Gallery: Madonna's Fashion Range
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