Lorenzo Martone only wants to represent people who “dream big” with his specialist PR agency.

The strategic planner, who is engaged to fashion designer Marc Jacobs, says he and business partner Ryan Brown felt there was a “need” to launch ARC NY, which helps its supermodel clients fulfil their ambitions away from modeling.

“We thought there was a need because these girls are very young, they are bombarded with proposals and ideas - and they have a lot of dreams themselves. We just felt that they could use a little bit of guidance in how to promote some of those ideas in the right way. They have to dream big. They have to have a bigger plan and a certain ambition for us to represent them, because we don’t want to be a PR agency that just dresses people for parties. That’s not what we do.”

Lorenzo believes people have career ambitions focusing on more than one area and wants to help as many people as possible realize their dreams. He added, “People are multitaskers, they enjoy doing more than one thing - and once you understand that modeling is an entertainment platform, there’s so many ways to express yourself. It can be through your modeling career or through your writing or through a product line that you can express your creativity, so why not?”