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Wednesday October 27, 2010 3:32 am
Justin Bieber to Unveil Perfume
As if nail polish wasn't enough. Justin Bieber is launching his own fragrance. The "Baby" singer, who recently revealed plans to sell his own line of dolls, is teaming up with Etoile Nation Beauty to create wristbands and dog tags imbedded with a unisex fragrance and said he has been involved in choosing the new scent.
"They actually brought me a bunch of stuff to smell today. One of them smelled too young, too fruity. One was really good," he told WWD.
The new perfume will be priced at $10 and is described as having "a combination of top notes of bergamot, lychee and pomegranate, a heart of cedar glimmers and a dry down of musk."
"This Justin Bieber juggernaut is never going to end. Justin is a total grassroots phenomenon," said Etoile Nation Beauty president Michael Ferrara. Michael thinks that the My World collection - which will feature four different designs including Icon, Energy, Tour and Web - will be successful because fans will be able to "to stack, mix and match, trade and take the scent on the go."
Which celebrity fragrance does Justin favor? "I actually like the Britney Spears perfume on girls. It smells good."
Gallery: Justin Bieber to Unveil Perfume
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