Jordin Sparks is launching her own affordable perfume. The 20-year-old singer has revealed she decided to create the scent titled Because of You, because she thinks celebrity perfumes are too expensive for ordinary fans.

“When I was starting this project, I really wanted it to be affordable. I looked at some other celebrity fragrances, and they were like $80. Even now, I look at a fragrance that’s $80, and I can’t bring myself to spend that much. In this economy especially, my fans deserve a high-quality, reasonably priced scent.”

Jordin then Tweeted her excitement at the scent, saying, “Im really excited 4 my perfume! Ive always loved fragrances & next week it will be out 4 everyone to try! YAY! All #becauseofyou guys. And the perfume is called #becauseofyou, because you guys mean the world to me! 😊. (sic)”

The American Idol winner’s perfume will be priced at an introductory offer of $9.50 at affordable fashion store Dots, before rising to $14.95 in Target shops on November 1.

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