Georgia May Jagger has become the new face of Sunglass Hut.

The 20-year-old model - daughter of Mick Jagger and his ex-wife Jerry Hall - has been signed up by the sunglasses retailer and will front their campaigns from September.

"With her history and her background, but also her very cool, simple and playful relationship with fashion, we believed [Jagger] could be perfect [for Sunglass Hut]. We talked to her about the project and we got her extremely excited about the category, about the Sunglass Hut brand, and we decided to go ahead with this partnership," said Fabio D'Angelantonio, chief executive officer of Sunglass hut.

Georgia - who was recently named the face of Madonna's Material Girl clothing line - says she was thrilled when she was offered the job as she is always visiting Sunglass Hut when she's at airports: "I think everyone knows Sunglass Hut - they're in every airport. I'm always buying new Ray-Bans. I like younger styles by Persol and Ray-Ban in bright colors. I love the folding ones too, as they don't break."