Former model-turned-entertainer Alexa Chung is returning to her humble beginnings, collaborating with clothing store J. Crew.

The British TV presenter will be working with the chain retailers to create her own fashion range, which will be inspired by her personal style. Alexa, 26, said, “I was being offered so many collaborations for a long time, but I held off. I thought it was quite a ‘sellout’ thing to do.”

The brand’s chairman Millard Drexler, however, claimed Alexa would be more than just a spokesperson: “There is no grand scheme to this, and we still don’t want to hire a celebrity spokesperson. It’s just that Alexa is totally cool. It’s not the way she looks or dresses. It’s the way she is.”

The range will include dungaree dresses, high-waisted skinny jeans, polka dot tea dresses and oversized wool jackets, mimicking her own wardrobe. Alexa is no stranger to the fashion industry, having previously walked the catwalk for Vivienne Westwood and modeled for DKNY and British chain New Look.

In 2009, Alexa was named the most stylish woman of the year by Vogue, beating French actress Audrey Tautou and Sex and the City star Sarah Jessica Parker to the top spot.