Christopher Bailey is thrilled Emma Watson is the latest face of Burberry.

The British brand’s creative director is a huge fan of the Harry Potter actress and thinks that she is the “perfect” person to advertise the fashion house’s latest campaigns, following in the footsteps of Kate Moss.

“I love people like Emma Watson, who are always so excited by life. Our friendship is an organic thing. We had done a few things together and she regularly wore our clothes to events, so for me she was already a part of the Burberry family. Having her as the face of a campaign felt a natural extension of that. She has a classic beauty and modernity that felt a perfect fit for the brand, and she looks amazing in all of the clothes. But more than that, she’s also charming and intelligent, and we had a lot of fun working together.”