When in Cannes, donate to a good cause! Penelope Cruz and other Hollywood celebs helped raised $333,000 for Haiti by selling their designer dresses this past week.

The 35-year-old beauty and jewelery maker Chopard raised the sum by organizing an auction for the Jenkins-Penn Haitian Relief Organization at the Cannes Film Festival. Donators to the auction included Anne Hathaway, Julia Roberts, Gisele Bundchen, Charlize Theron and Salma Hayek - who raised $21,000 alone for her burgundy Gucci gown, the first from the Italian brand’s new couture range.

An original sketch for the gown by Gucci’s creative director Frida Giannini was also sold alongside the creation. Other celebrities who gave outfits included Naomi Watts, Diane Kruger, Scarlett Johansson and Gwyneth Paltrow.

The Jenkins-Penn charity was created by Oscar-winning actor Sean Penn as a response to help the Caribbean nation in its recovery from twos earthquake in January this year. Around 230,000 people were killed and around 1 million made homeless as a result of the quakes.