"Look sharp, not tired. Enough said."

When I think of L'Oreal, I imagine celebrities such Beyonce, Eva Longoria (Parker) and Penelope Cruz fronting the brand -- but Gerard Butler?

In his latest role, the hunky movie star puts his good looks to use in new ads for the cosmetics company.

I don't really care know what he's selling here -- Hydra Energetic Anti-Fatigue Moisturizer?? -- but I like what I'm seeing.

(Be sure to check out the finished commercials after the jump.)